2008 Bosch TT China Dealers’ Conference was held in the ancient city Xi’an on Apr 21st. More than 100 participants from all parts of China joined the meeting upon invitation. During this conference, Mr. Werner Witte, General Manager of Bosch Thermotechnology ( Beijing) Co. Ltd., announced the new organization, the development and targets of Bosch TT in China as well as information about the global heating market. Mr. Liu Chen, Deputy General Manager, made a detailed presentation about the new marketing promotion guidelines and price strategy in China. Mr. Torsten Dietze, the Technical Director, introduced the influence of energy consumption and environmental responsibility on the product strategy. The meeting was concluded with an open Q&A Session to further strengthen the dealers’ understanding of Bosch TT.
This conference has laid the strong foundation of good cooperation between Bosch TT in China and the dealers in 2008.
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